Getting your hair done by Haas is a cool vibe. The brand identity has a minimal vintage feel, which is carried across the entire brad.
Identity and Branding, Packaging, Merchandise, Web Design + Social
The brand identity for Haas was a super fun process for ELR: THE DESIGN LAB. Experimenting with fonts to find that classic but modern look. Playing around with the logo type we created patterns that can be used across the whole brand. Exploring a vibrant cool colour palette really brought the brand together, to give a vintage vibe.
Brand visuals and packaging
Haas visuals are straight to the point and focus on the hair. We art directed models with chic effortless styling and adopted the no-makeup-makeup look.
The packaging is sexy and glamorous. We added the option of merchandise in reusable bags and t-shirts (which also the staff uniform along with aprons for some services)
Keeping with the Haas style the web and social designs are just simply pared back and understated.