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Branding vs. Marketing

Struggling to understand the difference between the branding and marketing? Don't sweat it. We lay out all you need to know.




BRANDING IS WHY

Why do we exist?

Why should people care?

Why are we different?



MARKETING IS HOW

How do we make people progress?

How do we measure things?

How do we get results?




BRANDING IS LONG-TERM

What is the company vision?

What can we disrupt in our industry?

What long-term impact will we make?



MARKETING IS SHORT-TERM

What will bring immediate results?

What will get our message heard?

What tools will use to do it?






BRANDING IS MACRO

What are our beliefs?

What is our culture?

What is our voice?



MARKETING IS MICRO

What software will we use?

How will we break it into steps?

Who will help us on this project?







BRANDING DEFINES TRAJECTORY

Where are we going?

Why are we trying to go there?

What is the intention of our goal?



MARKETING DEFINES TACTICS

What is a measurable goal?

What are our deadlines?

What is the size of our budgets?







BRANDING BUILDS LOYALTY

Why will people connect with our brand?

What can we do to delight customers?

What will make them feel inspired?



MARKETING BUILDS RESPONSE

How can we get more clicks?

How can we get a greater open-rate?

How can we generate leads?







BRANDING CREATES VALUE

Who are we speaking to?

What value can we give?

What impact will we make?



MARKETING EXTRACTS VALUE

How many people responded?

How do we increase engagement?

How will this data help us?






BRANDING IS THE BEING

What is our personality?

What is our purpose?

Who are we here to serve?



MARKETING IS THE DOING

What are the actionable steps?

How long will this project take?

Who is going to drive the project?





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