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  • Writer's pictureElla-Louisa Romain

What's with Periwinkle?

As the year draws to a close, in design world PANTONE announce their colour of the year. Let's all marvel at PANTONE 17-3938 Very Peri, otherwise known as Periwinkle.

Elements of blues with a violet-red undertone. PANTONE 17-3938 Very Peri allows for creatives to add dynamic, spirited and courageous imagination to whatever we create. According to Laurie Pressman Vice President of the Pantone Colour Institute

“Creating a new colour for the first time in the history of our Pantone Color of the Year educational colour program reflects the global innovation and transformation taking place. As society continues to recognise colour as a critical form of communication, and a way to express and effect ideas and emotions and engage and connect, the complexity of this new red violet infused blue hue highlights the expansive possibilities that lay before us”.


Using shade of neons and pastel pinks, with playful bright yellows.

PANTONE 17-3938 Very Peri pairs so well, to evoke joyful attitude and fun.


Combining PANTONE 17-3938 Very Peri with muted tones and bright blues makes for a suave, effortless offering.


Add some much needed drama to neutral designs with PANTONE 17-3938 Very Peri. To add a climatic and harmonious tension to a design.

The New Fresh

Not often do we associate PANTONE 17-3938 Very Peri with nature. However choosing the right hues bring a new approach to make any creative piece distinct.

To summarise, as a unique colour using design studio; we love PANTONE 17-3938 Very Peri. We love it's individuality a quirky boldness. As a studio we relish experimenting with 'hard to work with colour combos'. PANTONE 17-3938 Very Peri has the possibilities to indulge our creative juices. Whether your in graphic design, fashion, music, art, to interior design, photography, craft. We hope to see some awesome takes on on this new colour, especially in these ever changing challenging times.


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