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The Wild Balm

The Wild Balm is a sumptuous lip balm. A brand for everybody, The Wild Balm uses the finest botanical ingredients.   


Identity, Branding + Packaging



The Wild Balm


Brand Development

The name is Wild Balm, so for the branding we wanted to keep that in mind. Using a modern vintage style serif paired with a classic sans serif, we created an identity that has classic vibes with that edgy touch. With gorgeous illustrations that are vibrant put together with a juicy colour palette. We used a diverse range of models to be truly inclusive. Because ANY one can wear lip balm. 

the wild balm stickers
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