We specialise in brand development, graphic design and visual content creation

ELR: THE DESIGN LAB was founded by Ella-Louisa Romain. A graphic designer with 14 years industry experience

and nominated for a PPA (Independent Publishers Award) for Team of The Year. Ella-Louisa has honed her skills working with numerous clients, luxury and premium that include; The View from The Shard, Westfield, London & Partners, The Savoy and more. 


At ELR: THE DESIGN LAB we enjoy working with entrepreneurs and business in fashion, beauty, wellness, luxury hospitality to interior design. We thrive on bringing your vision to life with colour, type, composition and cool imagery.

Whether you are launching a new brand or wanting to breathe new life into an existing brand.

ELR: THE DESIGN LAB will have your back all the way through the design process. 

What we do to level up your business

ELR: THE DESIGN LAB believes in truly listening to our clients and collaborators.

We research your industry sector, market & audiences to get a strong grasp of

how to take your business to new heights.


Our approach is always strategy-led. We take care to understand your business properly – its trajectory, potential and what makes it unique. From these insights we create authentic and aspirational brands, with persuasive and memorable narratives.


We develop new identities and refresh existing ones. We craft brand identity systems that are coherent expressions of a business’ values, personality and aspirations. We also deliver detailed brand guidelines that will both steer and inspire your future communications.


An editorial approach to communications can be more persuasive and we use our editorial expertise to develop subtly crafted and effective brand stories for use in print, digital and social platforms.


We develop bespoke digital websites (in-house) for both retail and corporate clients that are centred around customer behaviour that allows for commercial growth. Our websites have a careful balance of creativity and usability, we ensure we design sites that are user, SEO and speed focussed.

Have a project in mind and ready to invest?
Book in a discovery call

View our work