THE ULTIMATE
PERSONAL BRANDING
PLAYBOOK

For Visionary Founders Ready to Build Unstoppable Brands

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Two pink books titled '(The Ultimate) Personal Branding Playbook' by Ella Louren prepared for invincible founders, with one book standing upright and the other tilted, against a light pink background.

Why This Playbook?

Your personal brand is the currency of your business. It’s what transforms you from being “just another founder” into a magnetic leader who commands attention, justifies premium pricing, and attracts lasting opportunities.

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In this step-by-step roadmap, you’ll learn how to position yourself with confidence, craft a brand identity that’s impossible to ignore, and unlock the design strategies top entrepreneurs use to stand out in crowded markets.

Step Into Brand Authority

WHAT YOU'LL LEARN

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WHAT YOU'LL LEARN //

Visual Identity That Scales

Build a visual identity that grows with your business

Time-Saving Brand Assets

Create consistent brand assets to save time and stress

Instant Credibility Boost

Establish instant credibility with your audience & investors

Avoid Common Branding Mistakes

Learn the pitfalls most founders face—and how to sidestep them

Unforgettable Visual Storytelling

Harness visual storytelling to become memorable and authentic

Social Media & Content Strategy

Master content and social media strategy that attracts loyal clients

What’s Included?

11 expert-packed chapters, covering everything from brand foundations to social media with substance
A Brand Health Check Assessment Tool (bonus!) to evaluate your brand’s strengths and gaps
Practical frameworks, formulas, and real-world examples from brands like Charlotte Tilbury, Glossier, Jo Malone, and more
Insights from top experts in styling, photography, coaching, and content creation

Access The Ultimate Playbook

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A woman with dark hair tied in a low ponytail, wearing a light blue ruffled blouse and black trousers, is working on a silver laptop in a white room with papers and a calendar on the wall.

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Who It’s For

Founders in fashion, beauty, lifestyle, and culture

Entrepreneurs ready to become the face of their business

Professionals who want to stand out with style and authority

Anyone tired of feeling invisible and ready to own their presence

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From Presence to Power

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FREE Bonus Included

Free Brand Health Check Tool – a comprehensive assessment to pinpoint exactly what’s holding your brand back from its full potential

This isn't your typical tick-box exercise. The Brand Health Check Assessment examines five critical pillars of brand performance:

Message Clarity – Does your audience immediately understand who you are, what you offer, and why they should care?
Market Positioning – Are you positioned strategically against competitors, or are you getting lost in the noise?
Audience Connection – Is your brand speaking directly to your ideal customer's desires and pain points?
Brand Consistency – Does your brand feel cohesive across every touchpoint, from your website to your social media?

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About the Creator

A woman with red hair sitting on the armrest of a beige sofa, holding glasses, wearing a black jacket, lace top, and blue jeans with small gold dots, standing against a beige wall.

Hi, I’m Ella-Louisa, brand identity designer and founder of ELR THE DESIGN LAB. After 17 years in publishing, I’ve helped visionary founders craft brands that radiate confidence, clarity, and influence.

This is my very first ebook, written to fill a gap I kept seeing — most personal branding guides talk about what to say, but not how to design a brand that feels authentic and unforgettable. My hope is that this playbook becomes a trusted roadmap, helping you show up with clarity and confidence as you build the legacy you’re meant for.

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Learn from the experts

This playbook is enriched with insights from leading experts in styling, photography, social media, and performance coaching. You’ll hear from professionals like:

Oriona Robb – Luxury stylist helping leaders align personal style with influence
Julietta Arden-Taylor – Brand photographer capturing authentic, story-driven images
Sakshi Jain – Marketing strategist simplifying social media with substance
Sareena – Business mentor guiding women to grow with clarity and confidence
Rebecca Harrington – Performance coach empowering founders to lead with authenticity

Together, their expertise ensures you’re not just learning theory—you’re gaining real-world strategies that founders and entrepreneurs can apply right away