GIVING CLARITY & DRIVING GROWTH

Our services are simple and can cater for all creative needs. If you need a project tailored to you, reach out to us at info@elrthedesignlab.com

A woman with dark hair, hoop earrings, wearing a white t-shirt, turquoise pants, sitting on a black stool against a plain background, with a white tote bag over her shoulder that has turquoise text that reads 'CRUX CLUB' in a circular pattern and a logo in the center.

Branding

  • STRATEGY WORKSHOP - LOGO DESIGN - FONT PAIRINGS - CUSTOM GRAPHICS -COLOUR PALETTE - ART DIRECTION - CUSTOM WEB DESIGN - SOCIAL MEDIA GRAPHICS - BRAND STYLE GUIDE

Two magazines titled 'Style of the City' with cover photos of women, one in yellow dress and the other with curly hair, on a white background.

Print

  • PLANNING SESSION - CUSTOM PACKAGING - PRINT READY DIE-LINES - PRINTED ARTWORK - EVENT SIGNAGE - MAGAZINES - BROCHURES - BOOKS - ART DIRECTION - ILLUSTRATION - PRINT CAMPAIGNS

An electronic signboard on a metal stand placed outdoors among green plants and leaves, displaying a website for a flower shop with the message 'Because you can't be trusted to pick out your own flowers.'

Digital

  • PLANNING SESSION - TWO CONCEPTS TO CHOOSE - CUSTOM DEVELOPMENT & DESIGN - TESTING - DELIVERY - ALIGNED SOCIAL MEDIA GRAPHICS - MOTION - DIGITAL CAMPAIGNS - CONTENT CREATION - ART DIRECTION (if required) - ON GOING SUPPORT (can be discussed)

A white shopping bag with orange handles, displaying the name 'IVY ROSS' in bold orange letters, with a black purse with a gold clasp nearby on a light-colored surface.

- OUR PROCESS

- OUR PROCESS

We work to a simple 5-step process that sets the foundation for you to gain clarity, build confidence in your vision, and create a brand identity that commands attention in even the most saturated markets.

  • IRL/ZOOM - 2X round of amends

    • Purpose, vision, mission

    • Brand words table

    • Target audience analysis

    • Competitor analysis

    • Brand positioning

    • Brand manifesto

    • Brand taglines

  • 3x Moodboards
    This sparks meaningful dialogue about your aesthetic preferences across various creative touchpoints. It ensures we're completely aligned on creative direction before we begin the design process.

  • Brand Identity Design
    A brand concept built from the brand strategy and a choice from STEP 2.

    Deliverables include:

    • Brand concept

    • Logo (and variations)

    • Colour palette

    • Typography pairings

    • Image selection & treatment

    Mockups & renders

  • A comprehensive 70–100 page guide that shows how our brand comes to life everywhere it appears.

    We bring your new brand to life across every touchpoint—from business cards and letterheads to presentation templates and social media assets. Depending on your scope, this could extend to packaging design, bespoke websites, lifestyle and product photography, brand films, and elegant animation and motion design. Each element is crafted to ensure your brand feels cohesive, elevated, and unmistakably yours.

  • This isn’t a permanent goodbye as we are now partners.
    This steps sends you and your team into the world with your new brand.

    Deliverables include:

    • Brand Guideline

    • Brand Toolkit

    • Logos

    • Colours

    • Icons

    • Social Media Assets

    • Mockups

    • All templates

    • All project files

Book your project